Brand kit
A complete system for presenting Humanbased clearly, consistently, and with care across product, web, docs, social, and partner touchpoints.
Overview
Humanbased should feel exacting without becoming cold, premium without becoming ornamental, and credible without hiding behind enterprise language.
Use restraint, whitespace, and neutral surfaces before adding emphasis.
Keep type, spacing, and asset usage consistent so the brand feels engineered.
Write plainly. Avoid hype, inflated AI claims, and generic “future of work” language.
Naming
Always spell the name with a capital H, no hyphen, and no space. Use it as the company and product name unless a named initiative requires a descriptor.
Humanbased, Humanbased AI, Humanbased Brand Kit.
Human Based, Human-Based, Humanbased app, HumanBased, HB in public-facing copy.
Logo system
Use the full lockup whenever space allows. Reserve the standalone mark for constrained surfaces, app icons, avatars, favicons, and compact product UI.
Word-only SVGs included for tight headers, legal pages, and monochrome placements.
Usage
Clearspace, minimum sizing, and misuse rules keep the brand recognizable across partner pages, docs, social avatars, and product surfaces.
Minimum 1x, measured from the height of the symbol. Prefer 1.5x in hero and partner layouts.
Digital: 120 px wide. Print: 28 mm wide. Never compress the wordmark to fit a slot.
Digital: 24 px. App and social usage should be 48 px or larger for recognition.
Avoid arbitrary accents, gradients, and decorative treatments.
Never stretch, squeeze, rotate, skew, or redraw the mark.
Do not merge Humanbased with partner marks or unrelated graphics.
System
The public palette is intentionally monochrome. Use color as a semantic layer in product UI, not as decoration.
Product expression
Brand usage in product should support repeated work. Use neutral panels, crisp borders, compact controls, and precise state language.
Memory sync is active and secured for controlled product context.
Use monochrome contrast, concise copy, and high-signal examples for technical audiences.
humanbased.init() memory.sync(context)
Applications
The brand should remain credible across social assets, partner materials, event pages, docs, screenshots, and export packages.
Use real product UI, documentation moments, workflow diagrams, and human-scale scenes. Avoid generic AI abstraction.
Keep equal optical weight. Separate marks with clearspace and never lock Humanbased into another company’s logo system.
Maintain contrast, write useful alt text for logo downloads, and never communicate status with color alone.
Download
Publish the asset package with canonical filenames and usage notes so teams can use the system without asking for clarification.
Includes logo SVGs, the 3D mark, word-only marks, favicon, CSS tokens, JSON tokens, and README.
humanbased-brand-kit/ logo/wordmark-black.svg, wordmark-white.svg, word-only-black.svg, word-only-white.svg logo/mark-black.svg, mark-white.svg, mark-3d.svg icon/favicon.svg color/humanbased-tokens.json, humanbased.css readme.txt
